Launched in 2014 by Vicki O’Callaghan and Michelle O’Riordan, the BabyBoo brand was inspired by the challenges the two Irish mums faced in their own parenting journey.

The vision for BabyBoo is to create unique, functional and sustainable products to make life easier for mum and more comfortable for little ones, especially those with sensitive skin.  

All of the BabyBoo products are produced using only the softest premium 100% certified organic cotton fabrics and manufactured by family-run factories in Turkey and
India. All fabrics are carefully selected and tested for harmful substances according to Oeko-Tex standards and custom dyed in a range of colours.

Safety is at the heart of everything we
do and a core value for the business.