Toby Tiger

Toby Tiger is the UK’s best and brightest organic childrenswear company, specialising in fun appliques and timeless designs that can be worn again and again.

Our organic clothes are instantly recognisable: whether it’s our signature stripes or soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on faces of kids and grown-ups everywhere.

Shopping with Toby Tiger means you’re supporting ethical working and doing your bit to protect the planet – whilst letting kids be kids in super fun, vibrant clothing. 

Save the planet, go organic

So what’s all the fuss about organic cotton?

Put simply; it’s better for our kids, our workers and our planet – and here’s why:

Sensitive Skin It’s naturally soft. There’s a reason why organic cotton is so soft. It waves goodbye to all the harsh chemicals and dyes used to process bog-standard cotton, breaking down fibres and damaging the fabric.

Environmentally friendlySafe and sound. Organic cotton producers and clothes manufacturers aren’t exposed to harsh chemicals and dyes, making it far safer for them (phew!) – plus, it's miles better for the environment. Only natural pest control methods are used, which helps to keep the soil fertile, water clean and our air unpolluted.

Naturally SoftIt’s super kind to skin. Organic cotton is lovely and super soft on even the most delicate skin, thanks to the ban on nasty chemicals. That means it’s perfect for babies and kids – and less likely to trigger allergies and skin conditions like eczema.

Machine WashableYou can love your clothes for longer. Because organic garments haven’t been messed about with like regular clothes, they’ll last much longer and wash well – even at 30 degrees – so they can be worn repeatedly. Then, pass it on to friends or down for generations when your little one goes up a size!


GOTs certifiedWe go the extra organic mile.

Toby Tiger clothes are also GOTS-certified, a badge of honour for us. In a nutshell, it means we – and you – can be super sure that our lovely cotton suppliers and clothes makers follow only the best methods for organic, social and ethical standards.

Factories are checked to ensure workers have a safe and clean environment and are paid a fair living wage. The factories also need to show how much water and energy they use to make their cotton, while GOTS puts targets and practices into place to help lessen the load.

All in all, happy workers make our comfortable clothes, which makes the environment much happier too. This puts a smile on our faces and, of course, the little ones wearing them!


Things we love about being organic


What are Organic fibres?

Today's sustainability challenges and the contributions of the fashion and textile industries to those challenges require us to rethink textiles' production and consumption collectively. Organic fibres play multiple roles in creating a sustainable sector that actively lowers its environmental impact and prioritises human health over short-term profits. A textile product carrying the GOTs label must contain at least 70% certified organic fibres, and a product with a GOTS label grade 'organic' must have at least 95% certified organic fibres. Organic fibres are natural fibres grown without synthetic pesticides (like insecticides) or herbicide and GMOs (Genetically Modified Organisms) according to the principles of organic agriculture, which is a production process that sustain the health of ecosystems soil and people.