Picture Book Fashion Ltd is the company behind designer brand Mitch&son. Founded in Glasgow in 2011 by local couple Andrew and Michelle Molloy, the company was created after spotting a gap in the market but has quickly grown and is now one of the major players in branded boutique childrenswear in the UK, Ireland, and Holland.

Mitch&son was the second brand launched by PBF in 2014 and has become a must have for stockists and customers across the country. With a carefully selected colour palette, this brand is always right on trend for youngsters needing fun but practical clothing. Mitch&son includes everything you need to create an entire outfit, including their incredibly popular tracksuits, along with jackets, shorts and much more. With specially designed mitch&son trainers added to the collection for 2024 little boys can now be dressed head to toe in mitch&son.

Mitch & Son are 2020 winners in the Loved By Parents Awards gaining a platinum award for Best Junior Fashion Brand, platinum for Best Toddler Fashion Brand and gold for Best Baby Fashion Brand. Picture Book Fashion are also the winners of the Prestige Awards Kidswear Brand of the Year 2021/22

Mitch & Co | Vidal